For some, the annual Super Bowl is a night of commercials interrupted at every few minutes by a football game.
Some people just tune in for the ads to see the new characters and catchphrases unveiled during the big game.
Sometimes a Super Bowl ad becomes iconic – more people may know “Mean” Joe Greene from the classic “Hey Kid! Catch” Coca-Cola ad than for his career on the gridiron.
Sometimes a Super Bowl commercial can unveil a new product, like Apple choosing to unveil the MacIntosh in a 1984-like spot spearheaded by “Alien” and “Blade Runner” director Ridley Scott.
Sometimes companies choose the Super Bowl, with its guaranteed millions upon millions of viewers, to unveil a new look for an existing product, like when Pepsi unveiled its new can design in a spot featuring supermodel Cindy Crawford.
The real winner last night was CBS, racking up not only hundreds of milions of viewers, but between $3.8 -$4 million per commercial, according to the International Business Times.
The scary Doritos goat was my favorite in the early going, until, as she often does, Amy Poehler stole my heart with her spot for Best Buy.
What was your favorite ad from last night? And let us know your favorite commercials from previous years too!